K-EARTH 101 partnered up with Canon to promote their new Canon Rebel xTi camera. Afternoon drive jock, "Shotgun Tom" Kelly is known to be a talented photographer and was absolutely enthusiastic about the new camera.
Digital component(s):
Weekly online contest exclusively for our All Access Members to vote for their favorite photograph
On-Air components:
30-second spots personalized with tips from Shotgun
What really worked for the contest:
Shotgun’s genuine enthusiasm for photography and sharing his knowledge.
Shotgun’s on-air bits: He acknowledged a listener, Lori, who purchased the camera and we posted her photos.
His tips on how to capture some of the shots he took like the fireworks shot.
Home Page positioning in the top 3 rotating image.
Accompanied commercials from Canon that ran concurrently with Shotgun’s.
E-Mail Story
Print Story
Shotgun's Canon Contest 
